Member Directory

Rep Roster

Ms. Carmen Fierro
Carmen Fierro A Hospitality Veteran, and turnaround expert holds more than four decades experience. Carmen joined Quality Inn Mt Vernon February 1995 in her role as General Manager Carmen oversees day-to-day operations, including management of the the hotels executive team, and the departmental employees. Ms. Fierro has overseen openings of new facilities and full renovation of established locations; Carmen reorganized and redirected sales and marketing carrying out a new vision for the Ramada Inn of Erie Pa then served as coordinator and directed the opening of the Sleep Inn Fredericksburg VA prior to her current role at the Quality Inn where she implemented and establishes new policies, and procedures to turn the hotel around to a Gold Award Winner.  Carmen Holds many of Ramadas Worldwide achievement awards for excellence, and certificates of training though Choice Hotels University courses including HOST certification.     

Carmen works daily with the staff of the Quality Inn Mount Vernon feels it’s important to help her employees to succeed in their hospitality  career she passes on daily, valuable information to her employees so that they can achieve all that they can be.  Carmen started her career in food service area, and quickly moved on to the lodging side of the operation. She has worked every department in a hotel for at least 1 year from washing dishes to washing bathtubs She has often said “I will never ask my employees to do something I have not done my self first”

Carmen knows the General Manager of a hotel is an important position. It is her job to take steps to ensure the hotel runs profitably during peak seasons as well as during the times when the occupancy is low, and while being commented to her guest, and to training her employees; by creating examples of leadership, and customer satisfaction, she never loses  focus of her main job which is profitability.

 

 
gm.va423@choicehotels.com

Mr. Dave Foreman
Dave.Foreman@fairfaxcounty.gov

Jay Gnanasekaran

Courtney Gray

Kurt Gray

Kurt Gray is owner and CEO of KEG Ventures Inc. (dba Seniors Helping Seniors) and principal of KEG Consulting LLC. He spent 17 years as director of Driver Education & Training for AAA Club Alliance before retiring early after 29 years of service. In his role as CEO, he leads an in-home senior care agency that strives to empower seniors to continue to live independent lives by taking care of day-to-day tasks that become more challenging as you age. Gray has over 20 years of traffic safety experience – he works with aging drivers and organizations to deliver industry-leading driver safety programs and a comprehensive approach to risk management. 

kurt@shsmetrospringfield.com

David Griffin
Marketing Director
David is an adaptable marketing professional with 15 years of experience in strategic planning, digital marketing, brand management, lead generation, competitive analysis and audience profiling.

His approach to marketing merges concepts with data to create the best strategy, regardless of the industry or target audience. Over the years David has developed annual marketing plans, designed websites, improved social media accounts, created content, optimized websites, written copy, managed Google Ads and more.

The strategies he has created and implemented have resulted in more website traffic, more qualified leads, more customer and audience engagement and more brand consistency.

Industries David has worked with include commercial, luxury and residential real estate, tech, automotive, industrial, healthcare, education, professional services, digital marketing, moving, print media, television, legal, non-profits, entertainment, events, financial, travel, e-commerce and more.
david@griffinand.co

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